Sixth Sense
Intertwining behavioural insights throughout her advice process makes method stand out from others.
"Every decision has to have meaning to moment is driven by an underlying emotion. For example, when we feel like eating a certain type of food, it comes from a feeling because you are seeking a certain experience," she says.
In financial advice, a client would say, 'I want to save up for a dream home, this is what I've always wanted.' Achieving that goal subsequently fulfils a certain experience the client is seeking.
"In all these outcomes we strive for, there's an underlying emotional current that is in motion, and it's this very current that drives and motivates us and ultimately makes us swing into action," she says.
"In my advice process, to unpack and integrate emotions and finances is my key to delivering long-term sustainable financial outcomes. I help clients dig deep down into the core of what is their why."
For Bhudia, unlocking the 'why' has proven time and again to bolster client-adviser connections.